Accelerant Marketing provides digital delivery options that allow our clients to complement their current printed publications with a fully hosted digital offering that leverages rich media capabilities (embedded video, dynamic links) and dynamic suite of analytical reporting ( including visitor traffic, geographic tagging, click through metrics, most read articles and pages, referral sources, internal search data, and Search Engine Optimization).
How can Digital Editions benefit Publishers?
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Digital editions can cut production costs by more than 80% and are environmentally friendly by eliminating paper, ink, postage and distribution.
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Digital edition readers typically spend more time reading your digitally published content than they do on your website by taking advantage of a page layout similar to the print publication that is easy to navigate and search.
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Digital edition readers are more likely to clip and share your articles.
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Digital edition readers click through on embedded links and advertisers at a much higher rate than website content and they are more effectively exposed to rich media including video.
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By retaining a traditional print layout, digital editions allow publishers to educate and onboard their readers that previously didn’t prefer to access information online.
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Digital edition readers are highly engaged with the digital edition; 90% read the digital edition the same week.
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Publishers can take advantage of real time interactive readership responses via embedded campaigns and surveys.
Market Research
According to a 2008 BPA Worldwide Certified Digital Magazine Reader Survey, 2008:
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Digital magazine reader satisfaction rates remain high, with 89% of readers “very satisfied” or “satisfied” with their digital edition.
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Over 61% of digital readers have read 3 or 4 of the last four issues, comparable to the rate for a typical print reader.
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Digital magazine readers visit advertiser websites directly from links or enhanced advertising overlays within digital editions. These readers prefer to receive information online, with 76% preferring to contact a company via its website.
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The top three reasons that digital subscribers cite for reading digital editions are, in order, environmental friendliness, ease of saving, and the ability to search issues. Over two-thirds of readers sited environmental friendliness (“green”) as being “important” or “very important” to their decision to read digital magazines.
Other highlights of the survey include:
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Digital readers remain highly engaged with advertisers. Over 90% took some type of action with regards to a product or service.
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The desktop (74%) and laptop (61%) computer continues to be the favorite way to read digital editions. But, mobile devices are increasing in interest over the last two years, with the iPhone (6%) in the lead as the next favorite device.
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Digital editions are popular across age groups and genders. The average age of the digital magazine reader in this survey is 46 years old, and the typical reader is a professional, having over 17 years of industry experience.